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Nutrition

$6.95 - $83.40
Delicious, refreshing electrolytes - Encourages steady fluid consumption - Virtually free of calories & carbohydrates - Cola flavor contains 20mg of caffeine per serving BENEFITS: Add these rapidly dissolving tablets to your water bottle to create a delicious, effervescent electrolyte drink—the same full-spectrum electrolyte support that made Endurolytes capsules famous. For those who prefer flavored beverages to water, Fizz is a perfect way to encourage adequate fluid consumption and get your electrolytes at the same time. No sugar, artificial sweeteners or preservatives, of course. - Note: One Endurolytes Fizz tablet equals approximately two Endurolytes capsules. Fizz tablets break at the center to allow for personalized dosing. - Endurolytes Fizz is certified by Informed Choice and Informed Sport.
$29.95 - $46.80
Concentrated, full-spectrum electrolyte replenishment - Full-spectrum, balanced formula - 3x the sodium and potassium per capsule as original Endurolytes BENEFITS: Designed for harsh conditions, high heat, the unacclimated, and those with elevated salt needs, this formula offers three times the sodium chloride (salt) and potassium content of standard Electrolytes. Despite the salt increase, the Extreme formula maintains a complete blend of electrolytes. - Kosher Certification - Endurolytes Extreme is certified by Informed Choice and Informed Sport.
$34.95
It’s back! New and improved. - Dissolves quickly and completely - Pleasantly light, natural watermelon flavor - 3x the sodium and potassium as original Endurolytes - 90 Servings BENEFITS: All the benefits of our best-selling Endurolyte Extreme capsules are now offered in an easy-to-mix powder. This all-new formula dissolves quickly and completely, with a subtle, natural watermelon flavor. Consume in water alone or add it to your liquid fuels according to your unique dosing needs. The mild flavor makes it easy to drink all day, while the lack of residue makes it perfect for hydration packs and bottles of any form. With three times the sodium chloride and potassium, and a softer flavor profile than Fizz, this is the perfect solution for multi-hour bottles of fuel, those who dislike consuming capsules, and those whose electrolyte needs are high. Regardless of the conditions, duration, or intensity of your activities, Endurolytes Extreme Powder has you covered. - Kosher Certification - Endurolytes Extreme Powder is certified by Informed Choice and Informed Sport.
$34.95 - $69.95
Recovery matters. Do it right. - Restores muscle glycogen - Rebuilds muscle strength - Reduces soreness & fatigue - New chocolate formula BENEFITS: Highly effective and utterly delicious, Recoverite provides exactly what your body needs to reap the most from your activity—a 3:1 ratio of complex carbohydrates to premium whey protein isolate, three grams of L-glutamine, key recovery benefiting auxiliary nutrients, and a full spectrum of electrolytes. - Kosher Certification - Recoverite is certified by Informed Choice and Informed Sport.
$56.95
The original ultra fuel - Long-lasting energy - Lactic acid buffering - Lean muscle mass protection BENEFITS: The world’s first protein-fortified sports drink still stands the test of time. Designed to provide steady energy, buffer lactic acid, and prevent lean-muscle cannibalization, this unsweetened and mild-tasting 7:1 carb-to-protein blend has been a fan favorite since 1992. It is especially popular with ectomorphic, hyper-metabolic body types with limited fat stores who struggle to maintain muscle mass during high-volume training. - Kosher Certification
$6.50
Created primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol. Sodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.
$9.00
Created to supplement additional electrolyte replacement needs, GU Roctane Electrolyte Capsules provide added electrolyte support on top of our hydration-drink products. Each bottle includes 50 capsules that are packed with electrolytes (sodium, magnesium, chloride) to aid in hydration by maintaining water balance and plasma volume. Vitamin D is important for calcium absorption and bone health. Vitamin B6 and ginger root may help to combat nausea. Take GU Roctane Electrolyte Capsules before, during, or after exercise to replenish electrolyte levels from any energy-demanding activity resulting in sweat loss.
$11.60 - $38.40
Perform at your highest potential with GU Energy Gel. The 3:1 ratio of maltodextrin and fructose spares your limited glycogen stores with a combination of slow and fast-absorbing carbohydrates. The electrolytes sodium and potassium are just what your legs crave to stay firing properly. Branched-chain amino acids speed recovery and reduce muscle damage, and of course the delicious flavors go down easy.
$12.00
For use before, during, and after activity, GU's BCAA Capsules help maintain mental clarity, prevent muscle tissue damage, and enhance muscle growth. Each capsule delivers a 4:1:1 ratio of the three BCAAs (leucine, valine, and isoleucine) along with B Vitamins that facilitate muscle tissue recovery and reduce nausea during exercise. Branched-Chain Amino Acids (BCAAs) are the three amino acids responsible for helping to reduce muscle fatigue, speed recovery, and decrease the loss of other amino acids from muscle during exercise. These building blocks of proteins can be found naturally in your diet and are essential to maintaining a positive balance between muscle damage and muscle repair. When: Anytime is a good time to prevent muscle tissue damage. Taking BCAA capsules before, during, and after exercise helps decrease muscle tissue damage as a result of strenuous exercise.
$19.00
Supplement for performance ROCTANE Magnesium Plus Capsules deliver micronutrients critical to athletic longevity and performance.† Vitamins D and K work together to help promote bone and cardiovascular health, while zinc and magnesium help boost immunity and support recovery. - Delivers micronutrients critical to athletic longevity and performance by promoting bone and cardiovascular health, while providing zinc and magnesium to help boost immunity and support recovery - Vitamins D and K work together to help promote bone and cardiovascular health - Zinc and magnesium help boost immunity and support recovery - Recommend taking two Roctane Magnesium Plus Capsules before bed to deliver the key nutrients you need
$22.50 - $24.00
Created for daily use before and during training and competition, the new GU Energy Stroopwafel delivers all the nutrients needed to power your performance: quality carbohydrates (immediate and long-lasting energy from complex and simple carbohydrates), essential amino acids (prevent mental fatigue and repair muscle damage during long-duration activities), and electrolytes (replenish what’s lost when you sweat). The Stroopwafel is made with a layer of delicious syrup between two thin wafers, and it’s individually packaged to make it portable and easy to take on a ride or run.
$25.20
- Delivers the same portable and fast-absorbing carbohydrates as the original Energy Gel in a refreshingly light and smooth liquid form - Easier to consume when hot and thirsty - All energy gels are Vegan, gluten free, and Kosher - Available in caffeinated and non caffeinated flavors. Caffeinated flavors come with either 20mg or 40mg of caffeine
$30.00 - $45.00
When you’re pushing yourself on the trail or road, you need an easy way to get both the hydration and energy you need to avoid bonking, stay energized, and keep competing. ROCTANE Energy Drink Mix is a carbohydrate intensive energy drink to help push the limits during ultra-distance and intense efforts. It contains the critical carbs and electrolyte replenishment that endurance athletes need to compete at high levels. - ROCTANE Energy Drink Mix is specifically formulated for the demands of long-duration and high-intensity activities. - Formulated with a blend of simple and complex carbohydrates, electrolytes, and BCAAs, ROCTANE Energy Drink Mix provides 250 calories per serving. - Carbohydrates (maltodextrin and fructose) that use non-competing pathways which can help maximize absorption, increase carbohydrate utilization, and diminish stomach distress, so you get energy that kicks in quickly and stays with you. - Sodium, the primary electrolyte lost in sweat that aids in hydration by maintaining fluid balance - Branched-chain amino acids (L-Leucine, L-Valine, and L-Isoleucine) which may reduce mental fatigue and decrease muscle damage while jump-starting recovery - Taurine can help maintain heart contractility and improve cardiac output during long exercise sessions
$30.00 - $54.00
Release the hounds with GU’s version of rocket fuel—Roctane Energy Drink. The proven combination of glucose and fructose is the most easily and rapidly absorbed form of carbohydrate. And, a high electrolyte content is just what your legs crave to fire properly, while 35mg of caffeine stokes your central nervous system, increasing the release of free fatty acids into your bloodstream, and further sparing your limited glycogen stores. Plus, taurine and beta-alanine improve muscle endurance throughout the grinding hours of a road race, marathon, or triathlon. Branched-chain amino acids speed recovery and reduce muscle damage, histidine buffers against acidic byproduct, and of course the delicious flavors go down easy.
$38.40
Tasty, Portable Energy for Athletes GU Original Energy Gels pack quick, effective, and sustained energy to meet the demands of all types of activity, in a convenient packet small enough to fit in your pocket. - GU Energy Gels are crafted to supply both energy and key nutrients like electrolytes and amino acids to keep you feeling strong and energized - Provides quick, effective, and sustained energy to meet the demands of all types of activity - All energy gels are Vegan, gluten-free, and Kosher - Available in caffeinated and non-caffeinated flavors. Caffeinated flavors come with either 20mg or 40mg of caffeine
$60.00
24-pack & Single Serving Created for demanding training and competition, GU Roctane Energy Gel stands out from original GU Energy Gel with more sodium, an electrolyte that aids in hydration, and even more branched-chain amino acids (leucine, valine, and isoleucine) that reduce mental fatigue and decrease muscle damage than our original GU Energy Gel. The amino acid taurine helps maintain heart contractility and improve cardiac output during long exercise sessions, while the amino acid beta-alanine helps promote formation of the intramuscular buffer carnosine. The 100-calorie packets contain carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress. 15-serving Introducing GU's new 15-Serving GU Roctane Energy Gel pouches. They’ve "bulked up" their proven Roctane Energy Gels into a larger serving size to give you, their athletes, more ways to fuel during your extreme efforts or long-duration activities. Loose trash and sticky pockets are hard to avoid when you’re out on the trail or road for hours and hours. That’s why they partnered with Hydrapak to create a custom 5-serving flask and nozzle designed specifically for GU energy gels. Their Flask makes it easy to carry the fuel you need while reducing trail-litter along the way. Less-mess, less-litter, more Roctane Energy Gel! Roctane Energy Gel is vegan, gluten free, and kosher.
$62.40
Amped-up Energy for Athletes ROCTANE Energy Gels are designed for long-duration and high-intensity activities with more electrolytes for hydration and amino acids for your muscles. - Designed for long-duration and high-intensity training and racing with more electrolytes for hydration and amino acids for your muscles - Contains up to three times the amino acids and sodium than standard gels and also includes Taurine - All energy gels are Vegan, gluten-free, and Kosher - Available in caffeinated and non-caffeinated flavors. Caffeinated flavors come with either 35mg or 70mg of caffeine
$1.99 - $2.99
Floyd’s of Leadville Gems are yet another way to relax and recover when on the go. The gummy-style Gems are highly portable for on-the-go THC-free, CBD-infused goodness in a variety of flavors, dosages and packaged individually and in sachets of five or ten. They offer all the same benefits as Floyd’s existing line of CBD products in a chewable form.
$4.99
Our pint-sized superfood bar is perfect for refueling from your ride, run, workout, or everyday life. Each Floyd’s Recovery Bar contains 25mg of our THC-free CBD isolate and 100% all natural ingredients like organic honey, organic chocolate, organic peanut and almond butters, chia seeds, quinoa, flax seeds, Himalayan pink salt, and gluten-free rolled oats. It’s also packed with 10 grams of plant protein and only 6 grams of sugar.
$4.99 - $39.99
Getting the best out of yourself begins and ends with hydration. And for those workouts where water alone won’t cut it, Floyd’s of Leadville Hydration Fuel with CBD and other essential ingredients, are the key components for optimum results. Each serving of Floyd’s of Leadville Hydration Fuel offers 5mg of CBD, 30 grams of complex, non-GMO carbohydrates, and 3 grams of BCAA. Additionally, we have added an electrolyte blend to our Hydration Fuel to help replace the water lost when you sweat. These essential ingredients keep you in the game, allowing you to push to your personal best. For best results take our Hydration Fuel 30 minutes prior to your activity as well as during exercise. To replace depleted nutrients, take after exercise.
$35.00 - $55.00
Our Full Spectrum Tincture is made with the finest quality CBD, extracted from hemp organically grown and manufactured in the USA. Full Spectrum, or whole-plant, contains a wider array of cannabinoids and terpenes with less than .3% THC, which is thought to have a synergistic “entourage” effect. Full Spectrum does not contain preservatives or additives, just natural CBD oil that’s lab tested for quality and purity. Available in 600mg, 1200mg and 1800mg.
$39.99
Recovery Protein is designed to help athletes be ready for their next workout, race or competition. Without additives or fillers, it’s sweetened with natural organic sugar, Stevia and organic vanilla beans or raw cacao. The secret weapon—the finest quality isolate CBD, extracted from hemp organically grown and manufactured in the USA—is THC-free. Dishing up 27g of protein per serving from whey concentrate, whey protein isolate, and hydrolyzed whey protein, it also contains 8.5g of BCAAs. Vanilla or Chocolate flavors in single use packet or 1lb bag.
$40.00 - $60.00
Our Full Spectrum SoftGel capsules are made with the finest quality CBD, extracted from hemp, organically grown and manufactured in the USA. Full Spectrum, or whole-plant, contains a wider array of cannabinoids and terpenes with less than .3% THC, which is thought to have a synergistic “entourage” effect. Full Spectrum does not contain preservatives or additives, just natural CBD that’s lab tested for quality and purity.
$40.00 - $60.00
Our Isolate SoftGel capsules are made with the finest quality CBD, extracted from hemp organically grown and manufactured in the USA. Isolate is THC-free without preservatives or additives, just hemp derived CBD that’s lab tested for quality and purity.
$34.99
- The premium nutrition provided in the new EFS is redefining the limits of nutrition so athletes can redefine their endurance limits - 1160mg of electrolytes, twice the amount of traditional mixes - Improved flavor means it tastes great at full concentration or beyond - More carbohydrates from more sources, including complex carbs for prolonged energy and complex carbs for immediate energy - 30 servings
$44.95
- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance
$44.95
- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance
$49.95
- Use: Ideal for endurance training sessions - Increase the body's ability to adapt to high levels of physical stress - Increase VO2Max - Improves the body's ability to utilize oxygen more efficiently - Increase anaerobic threshold - Reduce lactic acid
$54.95
- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection
$54.95
GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.